So, If I were a boy, I would definitely start following this brand to discover how its transforming from a boring old man brand to a very cool/elegant young man lifestyle.
As a fashion designer I'm in love with this project and I've decided to share what I can, when I can. So first things first. The story begins around 1967 in El Salvador, when the company decides to launch a shirt line named WILSON, during times where products Salvadorans consumed were locally created and produced. The brand grew very fast, it was THE shirt to wear. But the world took a different path and so did the fashion business, they started to change and evolve.
Now 40 years later, things have changed. The brand got lost in translation and never made it to current times... and this is where I come into the story... We're taking the label and brand to the next level...
One of the first things I was in charge was the brand identity which was a total mess! It wasn't cohesive, it didn't had any feeling and it was old fashioned not to mention it looked like another brand which made it even worst.. so this is the before...
and THIS is the after....
